Meeting Archive:
How to Create Awesome Value for Your Association Members: Lessons from "Shark Tank" and Successful Start Up Ventures

Meeting Description:
Is your association or nonprofit facing challenges in recruiting, retaining or engaging members or other stakeholders?
Are you searching for ways to increase your value and improve benefits?
This interactive webinar shows how adapting principles from the world of start up ventures and proven business models can better align your member's real needs with the value provided by your association or nonprofit benefits. 
This intermediate to advanced webinar is for association and nonprofit staff leaders- CEO/Executive Director, Directors of Membership, Directors of Marketing- or other staff, board members, or volunteer leaders seeking ways to grow and sustain your organization.
This webinar offers one contact hour for the Certified Association Executive (CAE) credential.

 At the conclusion of this webinar, you will:
  1. Know why your Association's value matters even more with today's trends and changing future member needs.
  2.  Gain a deeper understanding of "value proposition" and how to assess if your Association measures up
  3.  How to capture the most pressing needs (including unmet needs) and problems facing your members in their work or industry - and become a "Solutionary"! 
  4. Understand why members stay or leave and identify the unknown competition
  5.  How to transform your "Member Benefit Portfolio" into an innovation roadmap.
  6. Learn how to build support for "value innovation" with your Board of Directors and Staff
Date: Thu, Apr 20, 2017
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): Jack McGrath
 Presenter Information
Wendy W. Scott, CAE-Founder and Partner-ReedScott
Speaker Photo

Empowering and supporting Boards of Directors, staff and stakeholders of associations and other nonprofits has been Wendy’s passion for over three decades. She’s served as an CEO/Executive Director, AMC (Association Management Company) founder, speaker, trainer and consultant for both North American and internationally-based organizations.


Holding the Certified Association Executive (CAE) credential for nearly 20 years, Wendy was awarded the James J Lowry Award ("Outstanding CEO of the Year”) by the Association Executives of North Carolina. Wendy manages ReedScott offices in Raleigh, NC, and in the Hartford, CT area. 

Bob Reed, MBA-Founder and Partner-ReedScott
Speaker Photo

With graduate degrees in physics and business, and working for Disney, American Express, AT&T, and Florida Hospital, Bob has enjoyed working in a dozen different lines of business as an executive and project manager. Nearly every assignment has involved the startup of a new business, product or market and building memberships, producing events, and negotiating strategic partnerships.
For the past two years, Bob has been mentoring startups in the U.S., Ukraine, U.K., and Iran. He has had the good fortune of achieving many successes with leading membership-centric organizations in both the association and corporate sector.
Washington DC I Orlando FL I Raleigh NC I Hartford CT
Visit for more information about our Affiliate Consultants and services.
QUESTIONS? Email to or call or text 919.412.2121 or 407.865.2795