Meeting Archive:
Mobile Paid Search: Dial Up Your Online Marketing Results in 2011

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Meeting Description:

Mobile is one of the fastest growing segments of online marketing.  With the rapid adoption of smartphones, customers are increasingly using their mobile phones for both product research and commerce.  Google has seen a 400% increase in the number of searches coming from mobile in the past year.  And across all industries, 1 in 7 Google searches are now taking place on a mobile phone.

Marketers have generally been slow to respond to this game-changing shift in consumer behavior.  Many advertisers continue to ignore the mobile channel, or just incorporate mobile into their desktop campaigns and hope for additional traffic and conversions.

In this webinar, you will learn the key components of mobile paid search optimization including:

  • Account structure
  • Keyword selection
  • Ad creative and click-to-call options
  • Mobile landing pages
  • Analytics and Reporting

Building out a mobile paid search campaign requires minimal additional resources and can easily be integrated into your existing paid search accounts.  And the comparatively low cost per clicks make mobile one of the most powerful ways to improve your ROI from online marketing.

2011 is (finally) the year of mobile.  Join us on this webinar and get the keys to profiting from this explosive growth.


Anjali Vaidya,
Account Manager, Mobile Sales - Google
Mike Solomon, Vice President, Marketing Strategy, The Search Agency
Anna Carbonara, Moderator, American Marketing Association

Date: Wed, Mar 30, 2011
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
The Search Agency
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Mike Solomon, Vice President, Marketing Strategy, The Search Agency
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Mike Solomon is VP, Marketing Strategy for The Search Agency where his team works strategically with clients across a broad range of online marketing channels including SEM, SEO, Landing Page Optimization (Consumer Experience), Shopping Feeds, Analytics, Mobile, and web development.  Before joining TSA, Mike worked in online marketing for 10 years on the advertiser, provider and agency sides of the business including EarthLink, Overture/Yahoo! Search Marketing, ValueClick/FastClick, Commission Junction, and Viking River Cruises.  Mike earned a Bachelor of Arts degree in International Political Economy from The University of California, Berkeley and an MBA in Marketing/Entrepreneurial Studies from The Anderson School at UCLA. 

Anjali Vaidya, Account Manager, Mobile Sales - Google
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Anjali works as an Account Manager on the Mobile Sales team at Google. Her focus verticals include retail, consumer packaged goods, and personal care. In each of these verticals, Anjali works with Google's top advertisers to launch new mobile campaigns, optimize mobile performance, and scale their mobile messaging across brands and devices. Anjali holds a BS (Highest Honors) from Stanford University and an MBA from Harvard Business School.