Meeting Archive:
WEBINAR: What Winning Brands Do with Online Reviews


Meeting Description:
Social media isn't just for outbound marketing anymore. When every online review is seen by at least 150 other potential guests, you must have a solid strategy in place to increase positive reviews. Buried in the mounds of social reviews about your restaurant is real-time data you can use to improve your customer's experience, and increase their intent to return and spend more.

Leading brands are using statistics, analytics, and data gathered from the web to take effective action, improve operations, cash in on popular themes, reward staff, and generally get more butts in seats, and you can, too. All it takes is knowing where your organization fits in to the Social Market Intelligence Maturity Scale.

In this free webinar, we'll tell you how the best brands are using social to:

•       Recover lost guests and reward fans

•       Motivate staff and improve manager performance

•       Define new dishes and fix recipe issues

•       Identify faulty equipment or cleanliness issues

•       Benchmark their performance against competitors

Details
Date: Tue, Oct 9, 2012
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): FastCasual.com
 Presenter Information
Sponsor
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Presenter
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Susan Ganeshan
CMO
newBrandAnalytics
Susan’s passionate about customer-focused software solutions. Prior roles at Software AG, webMethods, and Deloitte Consulting have solidified her product management and marketing skills.

Presenter
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Barton Phillips
EVP of Sales
newBrandAnalytics
Barton has a record of optimizing teams with the right technology. Previously with Salesforce, he knows what customer-focused organizations need to thrive.

Moderator
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Cherryh Butler
Editor, FastCasual.com
Networld Media Group
Cherryh has been a reporter for nearly 10 years, writing on topics ranging from the restaurant industry to business and health and fitness news. Before joining FastCasual.com as editor, she oversaw KioskMarketplace.com and PizzaMarketplace.com and contributed to RetailCustomerExperience.com.

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