Meeting Archive:
Innovation & Creation (Part V): Skinny Innovation - Innovating when your company is on a diet

Meeting Description:

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:
1. Refocus on the bottom line
2. The new heroes are back to the basics
3. Think shopper
4. Float like a butterfly, sting like a bee
5. Meet your new customer
6. It’s all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Date: Tue, Jun 23, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Lisa Buckley
Speaker Photo

This hurricane of talent has a background in marketing & advertising with projects spanning a number of areas: from helping a global CPG company reinvent the baby food aisle at supermarkets to sniffing out commercial potential for NASA technologies. She has a bachelor of science degree in Psychology as well as her MBA.

Before joining ?What If!, Lisa was an Account Supervisor at Saatchi & Saatchi overseeing accounts for American Express and Hanes. She’s also spent some time working with Wal-Mart customer teams from P&G, Novartis, Smuckers, Crayola, and others.

Today, Lisa is overjoyed to have fused her fascination with human behavior, her artistic inclination and her branding experience into one, exhilarating package at ?What If!. She is a senior member of the Capabilities team, where her ingenuity is best put to use helping clients become even more brilliant than they ever thought possible.