Meeting Archive:
11 Social Media Metrics You Need to Master: Get More from Your Analytics

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. 
Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor. You’ll learn about:
  • How social analytics uncover insights that helps strengthen consumer engagement
  • The vital role social channels play in ensuring your content resonates with your target audience
  • Metrics you can use to analyze your completion and increase business
Date: Thu, Sep 20, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Paige Leidig, Chief Marketing Officer, NetBase
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Paige is the Chief Marketing Officer at NetBase, an award-winning social analytics platform. He is a passionate customer advocate and an innovation driven leader with a proven track record of introducing game changing Cloud/SaaS products to the B2B market. Paige was previously the Chief Marketing Officer at CipherCloud. He has 20 years of experience in technology, marketing, and selling enterprise application solutions and managing trusted customer relationships. Paige has also  held senior marketing roles at SAP, Ariba, and E*Trade.

Mike Baglietto, Global Head of Product Marketing, NetBase.
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Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

In partnership with:
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