Upstart digital native brands that market and sell direct-to-consumer (DTC) have turned the traditional consumer products distribution model inside out.
CPG brands are learning that they too can bypass traditional wholesale and retail distribution, thereby finding ways to forge tighter, more meaningful relationships with customers.
Join us for this exclusive RetailWire webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer. You’ll see examples of brands that use DTC to give customers a level of personalization that legacy retailers can’t, as well as the advantages brands gain in inventory control and marketplace agility.
And stay tuned following the presentation for a lively discussion featuring two of our BrainTrust panelists, Ken Cassar and Carol Spieckerman, who will expand on the possibilities of direct-to-consumer marketing.