Meeting Archive:
Why Brands Are Moving Direct-To-Consumer


Meeting Description:

Upstart digital native brands that market and sell direct-to-consumer (DTC) have turned the traditional consumer products distribution model inside out.

CPG brands are learning that they too can bypass traditional wholesale and retail distribution, thereby finding ways to forge tighter, more meaningful relationships with customers. 

Join us for this exclusive RetailWire webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer. You’ll see examples of brands that use DTC to give customers a level of personalization that legacy retailers can’t, as well as the advantages brands gain in inventory control and marketplace agility. 

And stay tuned following the presentation for a lively discussion featuring two of our BrainTrust panelists, Ken Cassar and Carol Spieckerman, who will expand on the possibilities of direct-to-consumer marketing.

Details
Date: Wed, Oct 16, 2019
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
Speaker Photo

Matthew Rhodus
Sr. Director of Strategic Initiatives and Industry Principal
Oracle NetSuite

BrainTrust Panelist
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Ken Cassar
Vice President, Research
Shoptalk

BrainTrust Panelist
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Carol Spieckerman
President
Spieckerman Retail

Moderator
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Al McClain
CEO, Co-founder
RetailWire