Meeting Archive:
Convert abandoners and dramatically increase account volume


Meeting Description:
A recent Javelin Research report revealed that financial institutions lost close to a billion dollars in potential revenue last year.

Why?

Because nearly six million consumers attempted - and failed - to open accounts online last year alone. 

It's no secret that people who apply for accounts online don't always finish. Together, we can change that.

We know how to motivate people to finish what they started. Our Email Retargeting Program has been proven to work.

During the webinar, we'll discuss how we helped Consumers Credit Union convert nearly 20% of abandoned applicants.

We'll tell you how our Email Retargeting Program works and you'll also hear from Hal Coxon, VP Sales and Marketing, and Katy McCabe, Contact Center Manager, discuss how Email Retargeting has significantly boosted online account opening volume for Consumers Credit Union.
Details
Date: Tue, Mar 13, 2012
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): Laurie McLachlan, Hal Coxon, and Katy McCabe
 Presenter Information
Laurie McLachlan
Speaker Photo

Director, Customer Acquisition
Andera

Hal Coxon
Speaker Photo

VP of Sales & Marketing
Consumers Credit Union

Katy McCabe
Speaker Photo

Contact Center Manager
Consumers Credit Union