Meeting Archive:
Know Your Audience: Turning Email Intelligence into Actionable Insights to Maximize Your ROI

Meeting Description:

We're giving away 5 free books - AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers - to five lucky people that attend this webinar!

Proprietary audience development is now a core marketing responsibility. Are you treating your audiences like after thoughts or like the corporate assets that they are? Register to get an exclusive peak into Jeff Rohrs' new book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers as he addresses this powerful mandate.Joining Jeff will be ExactTarget's HubExchange partner, Return Path!

Competition for subscriber mindshare is fierce. It starts with getting into the inbox, but reaching the inbox isn’t a guarantee of high performance and ROI. You need to provide messaging that subscribers want to receive and interact with.  Join this session to learn how smart marketers are using Email Intelligence to effectively grow their target lists, maximize their impressions and out-perform their competition.

Date: Thu, Jan 9, 2014
Time: 01:00 PM EST
Duration: 1 hour
Host(s): ExactTarget and Return Path
 Presenter Information
Jeff Rohrs
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Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a company, he speaks around the globe on digital marketing topics while also leading ExactTarget's content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.

Tom Sather
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Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T, and GTE.