Meeting Archive:
The Role of In-Store Personalization in Omnichannel Success

Meeting Description:
See highlights and insights from a new RetailWire study.
Personalization is white hot. As stores reboot to stay vital in shoppers' lives, top retail chains are looking to in-store personalization as a keystone in the foundation of the new omnichannel enterprise.  
In a just-completed RetailWire survey conducted in coordination with iQmetrix, retail pros cited "knowledgeable associates" and "data-driven personalization" as the most important tactics for improving the in-store experience. Their objectives for creating a more personalized shopping experience were clear: Respondents see personalization as the route to deeper shopper engagement, stronger loyalty, higher conversion rates and bigger baskets.  
Join us for a first-look at the study results. We'll see what in-store personalization technologies and tactics retail industry pros favor, and how advanced they are in their plans. Following the presentation, Al McClain of RetailWire will moderate a panel of experts to hear their analysis of the data and top recommendations for retail companies.  
Date: Wed, May 24, 2017
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Megan Howse
Retail Marketing Strategist, iQmetrix

BrainTrust Panelist
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Laura Davis-Taylor
EVP Customer Experience, MaxMedia

BrainTrust Panelist
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Anne Howe
President, Anne Howe Associates

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Al McClain
CEO, Co-founder, RetailWire