Meeting Archive:
Partner to Win: How to Take an Account-Based Approach

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
A solid partnership between marketing and sales is important when taking an account-based approach. From choosing accounts and personas, identifying success metrics, developing internal roles when targeting accounts to utilizing the right tactics for each account – sales and marketing must be tied at the hip. During this session, you’ll hear how Marketo has partnered with sales and marketing to launch and optimize a successful account-based approach. 
Date: Tue, Aug 28, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Lizzy Funk, Sr. Manager, Demand Generation, Marketo
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She runs the development, execution, and analysis of multi-channel campaigns targeting the enterprise segment. 

In partnership with:
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