Meeting Archive:
November 14, 2018 Virtual LEAD Marketing Conference

Meeting Description:
The Fall 2018 Virtual LEAD Marketing Conference -- our fourteenth LEAD event -- is produced and hosted by CPGmatters.
Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 10:00 a.m. and 3:00 p.m. ET on Wednesday, November 14.
As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices or homes. They have the option of attending the entire day-long event, or simply logging in for the sessions that interest them. Additionally, alll sessions will be recorded and made available to conference registrants for on-demand playback at a later date.
Speakers and sessions include:
  • 10:00 a.m. ET - Developing Your Digital Toolkit - Keith Anderson, Profitero
  • 10:50 a.m. ET - Decisions Made Easy: Driving Growth through Shopper Insights - Paul Weitzel, Inmar
  • 11:40 a.m. ET - How Virtual Is Driving a New, Iterative Approach to Market Research - Rich Scamehorn, InContext Solutions
  • 12:30 p.m. ET - Improved Sales Effectiveness by Driving Recurring Neural Network Forecasts Down to the Front Line - Andres Jejen, AFS Technologies & Bob Hannah, Data Ventures
  •   1:20 p.m. ET - How Kellogg's Leverages End-to-End Automation to Drive Increased Revenue in their Amazon Business - Andrew Freeman, The Kellogg Company, and Guru Hariharan, Boomerang Commerce
  •   2:10 p.m. ET - How to Achieve a Better ROI from Your Integrated Promotions - Art Klebanov, Clear Demand
Date: Wed, Nov 14, 2018
Time: 10:00 AM EST
Duration: 5 hours
Host(s): CPGmatters