Meeting Archive:
How to Deal with Misleading Environmental Claims Related to Print and Paper

Meeting Description:

Phil Riebel, President and COO, Two Sides U.S., Inc.

Many corporations are promoting electronic communications (ex: e-billing) as a more environmentally-friendly method of communication, and in doing such they are spreading erroneous facts and messages about print and paper.  As a result, the public is being flooded with messages that portray print and paper as a “bad” product with “destructive” environmental impacts relative to other communication methods.   

This presentation will outline some of the unique environmental and social features of print and paper products which make it a sustainable way of communicating.   The (often ignored) environmental and social impacts of electronic communications will also be reviewed, as well as environmental marketing rules and guidelines that companies should respect when making environmental claims (ex: US Federal Trade Commission Green Guides).   Print and electronic media will co-exist for many decades and we need to reduce the environmental impacts of both.  It’s not a question of one versus the other, but rather which combination is the most sustainable.   The initiatives taken by Two Sides to challenge misleading claims will also be presented.


ABOUT THIS SERIES  This webinar is second in a series that are being presented by the Sustainability Forum, which will take place during PaperCon 2012 in April.  The Sustainability Forum will address the three major issues of sustainability most commonly voiced by users of paper: Sustainable Forestry, Energy and Emissions, and Recycled Fiber.  Learn more at


Date: Mon, Feb 27, 2012
Time: 11:00 AM EST
Duration: 1 hour
Host(s): Mary Anne Cauthen
 Presenter Information
Phil Riebel
Speaker Photo

Phil is President and COO of Two Sides U.S., a non-profit that that promotes the responsible use of print and paper, as well as the unique sustainability features of print and paper.  Two Sides operates in 12 countries and has over 1,000 members, and is currently a well-known entity in Europe. 


Phil also acts as a senior sustainability and environmental advisor to the global forest products supply chain.  His current customers include pulp and paper companies, industry trade organizations, publishers, retailers, printers, paper merchants and brokers. 


Phil has over 24 years of International experience acquired in senior management positions in industry and consulting and has participated in numerous environmental projects related to the forest products industry worldwide.  Prior to his current responsibilities, Phil was Vice-President, Environmental Affairs for the UPM-Kymmene Corporation in Helsinki, Finland where he was overseeing the company’s global environmental strategy.