Meeting Archive:
The New Ecommerce Imperative: Data-Led Customer-Obsession

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



 

Meeting Description:
In a world where consumer attention is always up for grabs, the key to successfully attracting, serving, and retaining customers is obsessing about the buyer’s journey. The ability to process data at unprecedented scales allows companies to now draw actionable insights in real time and enable them to serve relevant experiences at the speed of the customer. How do you achieve that? Mining data to provide individualization versus personalization. It’s imperative for companies to create contextually-relevant experiences for each customer that adds value to their path to purchase.  
 
In this webinar, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will explore why companies today must work through these thorny fundamentals, how personalization is really becoming individualization, and why the prerequisite for becoming customer-obsessed in 2018 requires a culture and organization that is data-led.
 
Key Takeaways 
  • Which foundational and structural pillars are crucial to data-led customer obsession in 2018?
  • What tech investments must digital business pros make today to better align with the needs and expectations of their specific customers?
  • What does success look like, and why must organizations take personalization to the next level?
 
Details
Date: Tue, Jun 26, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Brendan Witcher, Principal Analyst, Forrester
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Brendan serves digital business strategy professionals. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today's leading strategies and tactics in digital excellence.
 
In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Kimberlee West, Product Marketing Manager, [24]7.ai
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Kim has 8 years of experience in building insight and engagement strategies from her consulting and advisory background. As [24]7’s Product Marketing Manager, she provides trend analysis in the retail, travel, hospitality, telecom, and consumer goods industries to help major brands achieve success in customer acquisition and engagement.

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