Meeting Archive:
Social Media: Promote, Engage, Leverage, Repeat (Part IV)


Meeting Description:

Businesses today cannot ignore the presence of social media in people’s lives. On-going conversations in the social media sphere require attention on your part, but also highlights your willingness to engage with customers or prospects on their timeline, where they choose. The opportunity to connect with customers is a critical element of building and maintaining your networks. Networking is no longer just about making a name for yourself; there’s an opportunity to utilize social networks to benefit both you and your customer. From promotion to post-event action items, are you making the most of your connections?

During this 1-hour event our panel will discuss the following:

  • The usual suspects (Twitter, Facebook, Linkedin), plus a few you may not have considered
  • Establishing a ‘social media timeline’
  • Tracking & Tackling – discovering the issues before they hit
  • Making the most of your all networks, all the time
  • Passing the ball – social media from marketing to sales
  • And more ….

Bring your questions to the experts during the live Q&A session. Everyone wants to know how they can make better use of their social networks – what better place to take away some best practices from various industry perspectives.

Details
Date: Wed, Jun 9, 2010
Time: 03:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Melanie Turek
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Principal Analyst - Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.


Alli Libb -
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Online Event Program Manager - American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.


Elaine Ellis
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Social Media & Marketing Manager - Trada

Elaine is obsessed with social media and has been on Twitter since early 2007. That's her way of saying, "I knew the band before they got popular." In her previous career, she billed people in 15-minute increments to impart her social media expertise, but really despises billing in 15-minute increments. Elaine is responsible for managing, engaging, and driving leads through their numerous social media platforms - and then imparting her knowledge to the rest of us hoping to do the same.