Meeting Archive:
Demystifying the Millennial Mindset


Meeting Description:
Millennials are currently the largest purchasing base, but remain one of the biggest mysteries for companies looking to understand the “why” behind their actions and anticipate future needs. This 3-part webinar focuses on MR in the on-demand mindset and generate impactful insights that create brands/products around a purpose that speaks to millennials.
As insights leaders, we are constantly tasked with evolving our skill sets and staying on top of the latest MR trends.
The producers of TMRE: The Market Research Event are excited to bring you the cutting-edge content and speakers to keep you informed year-round. The TMRE webinar series takes you beyond the in-person event, and is designed for executives with a relentless focus on securing the future of insights as a powerful force for business success. Each quarter, the TMRE Webinar series delivers a webinar experience designed to empower insights executives with the latest information around hot topics to ensure insights drives bottom line impact.
Date: Mon, Mar 5, 2018
Time: 01:00 PM EST
Duration: 1 hour 30 minutes
Host(s): KNect365


•  Millennials
 Presenter Information
Michelle Gansle, Director of Consumer and Market Insights, Mars/Wrigley

What’s In Store – The Future of Retail 

Population shifts, technology and health and wellness trends are changing the way consumers and millennials shop. To win in this changing environment, manufacturers and retailers need to think and operate differently in both the offline and online environment. In this webinar Michelle will drive into this new consumer mindset and share examples of retailers that are already embracing these challenges and how you can too!

Renata Policicio, VP Fan and Media Intelligence, International and Global Markets, ESPN

The New Living Room 

The millennial audience and consumer is vastly different than the generations we’re used to. It is crucial to understand these minds and better approach their needs. Renata Policicio from ESPN will showcase a new study called “The New Living Room” that investigates how new generations and millennials in Latin America consume sports and live events in this cross platform media landscape. It is a comprehensive research project that involves qualitative methodologies (groups and live experiences with sports fans), interviews with sports experts and a quantitative phase.