Meeting Archive:
November 6, 2019 Virtual LEAD Marketing Conference

Meeting Description:
The Fall 2019 Virtual LEAD Marketing Conference -- our sixteenth LEAD event -- is produced and hosted by CPGmatters.
Sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) will be presented between 11:00 a.m. and 2:15 p.m. ET on Wednesday, November 6.
As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices or homes. They have the option of attending the entire day-long event, or simply logging in for the sessions that interest them. Additionally, alll sessions will be recorded and made available to conference registrants for on-demand playback at a later date.
Speakers and sessions will include:
  • 11:00 a.m. ET: Why Small Brands Are Big Online ... And What to Do About It (Keith Anderson of Profitero)
  • 11:50 a.m. ET: Test Launch Is the New Black - How Learning in Market Can Optimize Launch Success! (Erin Russeck of AMC Global)
  • 12:40 p.m. ET: Creating Merchandising Magic with Augmented Reality (Jenkin Lee of InContext Solutions)
  • 1:30 p.m. ET: How Brands and Retailers Can Prevent Coupon Fraud (Curtis Jackson of Procter & Gamble, Alex Kota of Kmart (former Sears Exec), and John Morgan of ACP,  hosted by Beth Buresh and Jon Robertson of ICN and Kit Leonard of Brand Technologies)
Date: Wed, Nov 6, 2019
Time: 11:00 AM EST
Duration: 3 hours 15 minutes
Host(s): CPGmatters