Meeting Archive:
New Ways to Deliver Content that Drives Engagement

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Meeting Description:
As marketers, we all face the same challenges. It’s no surprise that now more than ever, customers control the buying process. Companies that use multiple content delivery methods - and the best matched content for the different stages of the buying cycle - will maximize their selling potential and drive more revenue. 

Integrating platforms with diverse content delivery channels is increasingly important.  Mobile devices, email, blogs, social, and webinars can all be seamlessly combined with marketing automation to help marketers better engage prospects, measure behaviors and response rates, and improve ROI. 

Are you looking for new ways to deliver content and drive engagement throughout the buying process? Brian Hansford, client service director with Heinz Marketing, will deliver new, actionable ideas that marketers can incorporate into their plans for 2014.

 You will learn:

  • How to map content to personas and stages of the buyers’ journey
  • Why it is important to integrate platforms for marketing success & full ROI visibility
  • How to incorporate multiple content delivery methods to drive customer engagement 
  • How to provide your customers with content according to their terms and their timing
  • How to measure success with multiple channels

 

Speaker:
Brian Hansford
, Client Services Director, Heinz Marketing

Moderator:
Alli Libb
, American Marketing Association
 

Category: Marketing Analytics

Details
Date: Wed, Jan 15, 2014
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by:
Speaker Photo

 


Brian Hansford, Client Services Director, Heinz Marketing
Speaker Photo

Brian Hansford is a Client Services Director manages the marketing automation practice at Heinz Marketing.  Brian is a 20 year B2B marketing veteran and previously worked for organizations such as Open Text, Citrix, Attachmate and Cambridge Technology Partners. Brian is an Eloqua Product Master and frequently speaks on and publishes original content on B2B marketing, database health, content marketing and marketing automation. Brian lives in Redmond, WA and you can follow him on Twitter (@RemarkMarketing).