Meeting Archive:
How Mid-Market Brands Can Outmaneuver the Giants on Social Media

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Meeting Description:

Big brands dominate the social media space, right? Not anymore.  In the fast-paced social media realm, mid-market brands have a distinct advantage in their ability to be more agile--responding to immediate feedback and market changes more rapidly than their large-brand competitors.  

In this free webinar, we’ll look at how social media analytics can equip your company to beat the big brands online. You’ll see how analytics can help you understand what resonates with your customers so you can adjust your marketing efforts to be more effective. Plus, we’ll look at how you can keep an eye on looming crises to be prepared to respond rapidly.

Key Takeaways:
  • See how social listening tools unlock key insights to better respond to customers
  • Hear case studies on using social analytics to grow and protect brands
  • Learn how to monitor feedback on your own brand, and competitors, to fine tune your marketing for greater results.
Category: Social Media
Date: Thu, Mar 2, 2017
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Mike Baglietto, Senior Product Marketing Manager, NetBase Solutions, Inc.
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Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. He excels at distilling complex technical concepts into understandable, relatable materials and discourse, fueling conversation and motivating buyers.

Sponsored by:
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