Meeting Archive:
Winning Campaigns with Powerful Collateral

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Rebecca Kalin
Asthma Free School Zone

Chris Kitchener, Adobe

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Meeting Description:

Ever wonder what it takes to develop an advocacy, public awareness, or marketing campaign that “wins” for your organization or library? Want to create effective print and online materials that truly resonate with the communities you serve or get political leaders to take notice?

In this free webinar, we’ll hear from one of the winners of the 2009 Adobe-TechSoup Show Your Impact Design Contest about how her organization – Asthma Free School Zone in New York City – created a variety of collateral that helped her small organization sway the giants at City Hall and win on behalf of children and schools. They developed collateral that can be seen on coffee cups, buses, buttons, and billboards throughout New York City as well as on their website. The impact of their campaign has helped pass local legislation that improves the health of children and communities.

In addition, we’ll hear from Chris Kitchener, from Adobe’s InDesign team, who will share tips and tricks to inspire your use of this and other Adobe tools and help create the collateral that will win you more supporters and tell your organization’s story.

The 2010 Adobe-TechSoup Show Your Impact Design Contest will be open to your submissions on May 10. Learn more here.

You can discuss this webinar on Twitter with the hashtag #techsoup or join us for a live-stream of the event in Second Life.

Date: Thu, Apr 29, 2010
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Becky Wiegand
 Presenter Information
Rebecca Kalin
Speaker Photo

Rebecca Kalin is Founder/Director of the Asthma Free School Zone (AFSZ), a project of Real World Foundation. For nearly a decade, the AFSZ has worked to protect New York’s most vulnerable citizens---children---from air pollution. The organization has partnered with nearly 150 public schools to educate parents and teachers on the link between air quality and health and academic achievement. As part of its a multi-channel approach, AFSZ runs a yearly Idle-Free NYC campaign. For 3-4 years, the AFSZ measured air quality in schools, and worked with both NYC and NYS legislators to introduce and pass legislation related to engine idling. Last spring AFSZ achieved a one-minute idling law for school zones, the first such law nationwide. The AFSZ staff is a small, full-service, and hands-on. Some call us, the little engine that could.

Chris Kitchener
Speaker Photo

Chris Kitchener is a Senior Product Manager on the InDesign and InDesign Server teams at Adobe.

Becky Wiegand
Speaker Photo

Becky Wiegand is a staff writer with TechSoup Global, where she writes and edits articles, manages the TechSoup Blog team, and presents for nonprofits about technology needs. Prior to joining TechSoup Global, Becky was the Manager of Online Communications at Choice USA, where she managed Choice Words, the group blog, online communications strategies, internal technology needs (as the “accidental techie”), and developed content to mobilize and engage supporters. She previously worked with the Moving Ideas Network at The American Prospect magazine and worked for Youth Advocate Program International, two nonprofit public policy and advocacy organizations in Washington, DC. She writes about her experiences with technology at smaller nonprofit organizations on the TechSoup Blog at