Meeting Archive:
Social Resonance: Tracking Content Dissemination Across the Web

Meeting Description:
Join this webinar to learn how to use social media analytics to identify not only the people creating relevant content, but also the people responsible for disseminating that content across the web. The ability to monitor and control the story around a brand is extraordinarily valuable. So is the ability to identify the source of false or incorrect information, and how that information moved from Twitter to Facebook, or the local news website to Tumblr. This webinar will demonstrate how you can use resonance tracking to improve both customer service and brand management by understanding how conversations move from platform to platform. 


Date: Thu, Sep 12, 2013
Time: 11:00 AM MDT
Duration: 1 hour
Host(s): Gnip
 Presenter Information
Mark Hatch
Speaker Photo

Mark Hatch is CEO of mBLAST, the leading provider of web presence analytics.  He has more than twenty years of experience in software engineering and high-tech management at industry leaders and startups. Prior to mBLAST, he led software teams in developing the on-line storage services space at Carbonite and Intronis. At ICC and OneCore Financial, he contributed to the development of Internet banking, brokerage, and customer service applications for the Financial Services Industry.
In addition to being a certified Scrum Master, Mark earned an MBA from Northeastern University and also attended the University of Massachusetts at Amherst and the University of Massachusetts at Lowell. He has taught Computer Science and Mathematics in the Massachusetts State College System for the past 20 years.