Meeting Archive:
The 21st Century Marketer: How many hats do you wear?

Meeting Description:

As a marketer, your duties can change on a moment's notice. Fire drills are never far away and the broader your skill set, the more valuable you are to your team and organization. You must continually adapt to changing needs and often rely on innovative tools to help you do so.

When it comes to web conferencing, it’s important to find a platform that has kept up with the pace of your business growth. Marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective workflow. Departments continue to adopt more sophisticated methods of completing their ever-expanding to-do list. Conferencing tools ought to make it easier to get those tasks done. Consider these questions we'll be covering during the presentation:

  • Can it be used for multiple types of online meetings - events, collaborative space, training, sales demo and presentations?
  • Are you able to easily generate and distribute content - podcast, recordings, etc?
  • Do you have the ability to create unique campaigns and monitor ROI on each event?
  • Does it integrate with your social networks - Is it easy to promote and distribute your events through social channels without separate logins?

Join our expert panel from Gallup and Free Marketing Made Easy as we cover actual use cases and discuss some essentials to look for when choosing a tool that will make your ‘to-do’ list a little less scattered and a lot more resourceful. Integration and product evolution are crucial when the end goal is providing qualified leads to the sales organization and delivering meaningful content to those evaluating your service or product.

Date: Wed, Aug 25, 2010
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Jessica Walker
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Jessica is Process Manager of Gallup’s Healthcare Practice. In this role, she coordinates with clients and client support teams to ensure the smooth delivery of customer and employee engagement programs as well as employee development programs. She works with Gallup’s partners, principals, and operations teams to ensure they have the information and resources needed to forge new business relationships and enhance existing partnerships. She is also responsible for managing research and development projects for the Healthcare Practice.

Kai Rostcheck
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Kai is a full-speed-ahead, risk-taking, big-picture, new-media, new-economy entrepreneur. He thrives on change, and provides exceptional value to organizations that are willing to evolve.

A serial entrepreneur with deep roots in sales, marketing and business development, he has learned the retail, technology, media and wellness industries, worked in direct sales at national and local levels, built reseller and distributor relationships and brought several new product categories to market. An avid online and offline small business networker, he recently developed Free Marketing Made Easy, an Internet Marketing program for traditional businesses owners and early stage entrepreneurs who need to get online, don’t have much money to spend and aren’t sure where to start.

Kai maintains a creative sandbox at where he blogs about new ideas, business evolution and thought leadership.

Mike McKinnon
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Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads. PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from a software company called 3i, where he managed their international reseller network for 3 years.