Meeting Archive:
Using digital media to engage parents around childhood vaccines

Meeting Description:
Mothers of young children spend a lot of time online, seeking information and connecting with friends, family and other moms. Digital media is one of the most cost effective tactics for engaging parents around immunization issues.  Learn from three experts who have successfully utilized blogs, testimonial videos, podcasts, Facebook, Twitter, and other digital tactics to promote childhood immunization.
Speakers will share:
  • Digital tactics for engaging parents around the topic of infant immunization
  • How social media can be used to amplify digital media efforts
  •  CDC's approaches for determining responses to social media comments
  • Digital tactics used by Seattle Mama Doc and Michigan's iVaccinate campaign to engage parents
Date: Thu, Apr 26, 2018
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): Catherine Martin