Meeting Archive:
Enlisting, Engaging, and Empowering Employees and Customers as Evangelists for your Company

Meeting Description:

It used to be that companies were mainly dependent on external marketing to drive top line sales - but times have changed. Learn from America's Most Inspiring Companies and how they have evoked enthusiasm and passion in and through their employees and customers to help drive top tier growth.

In this webinar, you will get a "behind the curtain" look at the research project that has businesses buzzing about the dramatic shift in power from ROI (return on investment) to RO-I (Return on Inspiration).

  • Get a glimpse at how social media is playing a key roll in engaging employees and customers.
  • Identify four different ways your company could become a Most Inspiring Company
  • See how the message lived out by employees is driving customer loyalty
  • Discover creative ways these companies are inspiring their employees without spending a lot of money

Over 1700 respondents participated in this research project, providing us with the first ever consumer-centric Most Inspiring Companies® ranking that was published in Forbes®, May 2010. Not only did respondents provide a ranking but they also provided over 11,000 words of explanation, making it clear that if a company is going to thrive in this competitive environment, they absolutely must learn to make a shift from ROI to RO-I. Seats are limited; register now to reserve your place!

**Note** This program,ORG-PROGRAM-73322, has been approved for 2.0 (Specified -Strategic Business ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. 

Date: Thu, Feb 10, 2011
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Terry Barber
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Terry Barber is a speaker, author, CEO & Chief Inspiration Officer of The Global Institute for Inspiration. For the past 20 years he has been a consultant businesses how to inspire their constituents to give and get involved. Some of the organizations he served include Johns Hopkins Sidney Kimmel Cancer Center, Duke Cancer Center, AARP Foundation, and the ALS (Lou Gehrig Disease) Assn. 

Terry created and launched the first ever consumer-centric study on who the Most Inspiring Companies™ are in America and to learn how these companies became so successful at getting customers to follow and promote their mission. The findings from the research was first published in Forbes, May 2010 and reprinted in numerous business journals around the world. It was valued and used by many multi-national companies including Microsoft, McDonalds, and Southwest Airlines.

Suzanne Tulien
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For 22 years, Suzanne has been passionately serving clients by creating visual communication pieces and corporate identity design solutions packaged with strategic brand consulting and experiential training.

Suzanne is co-founder and Principal of The Brand Ascension Group as well as a speaker, author, award-winning graphic designer, certified trainer and certified in accelerated learning methodologies. She served as 2006-07 President of the Pikes Peak Advertising Federation. Suzanne speaks and trains all over the country and has presented for Microsoft Live Meeting, Intercall Live,, BetterManagement (SAS, Inc.) She is also on the Expert Panel of Her articles have been featured on, eHotelier, and other global/national publications.