Meeting Archive:
Know Your Customers, They Will Listen: Conversations that Convert

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
Marketing dollars just don’t go as far as they used to. Customers are barraged by advertising everywhere, and they have their blinders up. But when a brand really knows its tribe – truly understands each customer as a human being – something incredible happens. Marketing becomes a two-way conversation: an individualized, relevant experience that delights the customer and engenders deep brand loyalty.
But how can you automate at scale the ability to interact with individual customers in a completely 1:1 way – understanding the customer’s “why” -- without hiring a team of expert data scientists? 
The key to the future of marketing lies in technology that ties all of your tools and data together, unifying this disparate information into a coherent and actionable profile. Customer data platforms (CDPs) make personalized marketing possible, orchestrating data from dozens of sources to build rich customer profiles that brands can leverage to create truly individualized experiences.
Join Lytics Chief Marketing Officer Darren Guarnaccia, who will share insights about:
  • Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind
  • How advanced CDPs like Lytics’ unify data from dozens of sources to build dynamic customer profiles in real time -- so you truly understand your “tribe” on an individual level
  • How to create compelling, authentic 1:1 experiences that inspire customer loyalty and boost ROI exponentially
Date: Wed, Feb 21, 2018
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Darren Guarnaccia, Chief Marketing Officer at Lytics
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Darren is an international software executive with deep experience in all aspects of corporate and product and market development. A frequent public speaker on topics such as  customer experience design and value, Darren is often found spending time with customers and partners to understand what that next problem is that needs to be solved. He's responsible for company vision, product innovation and marquee relationships with customers, partners and industry analysts. Darren blends his strong technical expertise and social media savvy with his outside-in, customers first mentality to help shape products and markets.

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