Meeting Archive:
Outside the Lines: Shifting Perceptions of Libraries

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Meeting Description:
Libraries are dynamic centers for engagement that help everyone in your community be their best. To shift perceptions, let’s not just tell people how libraries have changed; let’s show them.
Join this free webinar to learn about Outside the Lines, a weeklong international celebration of the creativity and innovation happening in libraries. Whether your organization is large or small, academic or public, you can participate by hosting at least one event or campaign that gets people thinking – and talking – about libraries in a different way. Discover how you can use social media to help support your efforts with examples from participants. Gain a deeper understanding of grassroots library marketing and inspiration for your next social media campaign.
During this webinar, you will:
  • Learn more about Outside the Lines as an initiative and how participating can benefit your organization or library;
  • Gain an understanding of how social media can play an important role in participating in Outside the Lines;
  • Gain inspiration from examples that can help spark new ideas for telling your own organization’s story.
Please note that if you dial in by phone, you may need to provide this additional code: 522659
Please contact with accessibility requests for live captioning at least 72 hours prior to the event.
This webinar will be recorded and archived on the TechSoup website. Please register for this webinar to receive an email notification when the archive is available.
Date: Wed, Jun 28, 2017
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Crystal Schimpf
 Presenter Information
Erica Grossman
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Erica Grossman is a creative lead in the Innovations & Brand Strategy Department at Anythink, the library district that serves Adams County, Colorado. Her role focuses on writing, editing, PR and social media. Erica was part of the creative team that developed and launched Outside the Lines: Libraries Reintroduced, a grassroots initiative designed to shift perceptions of libraries worldwide. She currently serves as chair of the Outside the Lines planning committee. Prior to her work in libraries, Erica worked in journalism and media throughout the Denver area.

Lune Axelsen
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With over fifteen years of experience in marketing and a passion for writing and visual arts, Lune has developed skills in graphic design, videography and video editing. She has designed numerous social media, email, and text campaigns, and is thrilled to put her talents to use with the visionary team at ImagineIF Libraries. Outside the library, she embraces mountain life and can be found chasing powder on her snowboard or finding calm on her yoga mat.

Megan Glidden
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Megan Glidden is lucky to be able to make, play, and innovate for work every day. As the Community Engagement Librarian at ImagineIF Libraries in Kalispell, Montana she gets to explore and implement new and exciting ways to connect and engage with the community. She is thrilled to see the positive impacts of her work and appreciates how awesome it is that she gets paid to do it. Getting that master’s degree in Library and Information Science was a good call!

Crystal Schimpf
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Crystal is a librarian and trainer with a passion for program design and technology in public libraries. She has worked on training projects with the Colorado State Library, Infopeople, the Urban Libraries Council, and the Public Library Association. In addition to her work at TechSoup, she is the founder of Kixal, where she creates transformative training experiences for staff in libraries and nonprofits.