Meeting Archive:
Webinar: Leveraging Social Identity, with Andrew Jones and Charlene Li

Meeting Description:
Join analysts Andrew Jones and Charlene Li to learn how modern marketers can leverage social identity to know and engage their customers more effectively.
In this one-hour webinar, Andrew and Charlene will share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
Download the full research report at: From the Altimeter report: Slides and a recording will be emailed to all registrants.
Date: Thu, Jul 10, 2014
Time: 10:00 AM PDT
Duration: 1 hour
Host(s): Altimeter Group
 Presenter Information
Andrew Jones, Industry Analyst
Speaker Photo

Andrew Jones is an analyst at Altimeter Group where he focuses on social media management and cross-channel customer engagement. He has helped define the Social Media Management industry and worked on several reports related to social management and measurement during the past three years at Altimeter. He has worked with dozens of clients to define social business strategy and advise on technology selection.

Charlene Li, Founder and Industry Analyst
Speaker Photo

Charlene Li is founder and analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008′s best business books. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing.