Meeting Archive:
Level Up in 2018 with a Documented Content Strategy!

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
Most marketers do not have a documented content marketing strategy in place. But according to CMI/MarketingProfs research, marketers with a properly documented strategy are more effective, less overwhelmed, and able to justify a higher percentage of their marketing budget to be spent on content.
The barrier for most marketers when thinking about creating a documented strategy, is that it can seem like a ‘make work’ project, when they have so many other tasks on their plate. 
Join Mintent and Kelly Hungerford, renowned content marketing consultant and public speaker, for this free, hands-on webinar that will make it easy. You’ll walk away with the tools you need to create your own, documented content marketing strategy right away.
By documenting your content marketing strategy, you’ll be able to:
  • Create personalized content experiences using buyer personas
  • Write powerful creative briefs
  • Put in place automated workflows (to get your team running like clockwork)
  • Prove content marketing return on investment
Date: Fri, Feb 16, 2018
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
In partnership with:
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Kelly Hungerford: @KDHungerford
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Kelly works with marketing directors and general managers on the planning and implementation of European marketing platforms and initiatives. A native to California, Kelly currently lives in Switzerland where she is a marketing strategist and consultant, working with European brands on contracts leading digital transformation initiatives, programs, and projects across the EMEA region. Kelly is also the founder of CommunityWorks, Drop in Digital, and Women in Digital Switzerland. 

Matt Dion: @mattdion
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Matt is the CEO of Mintent, a content marketing software company. With a career spanning 25+ years, Matt is a consummate thought leader in the areas of Digital Marketing, Agile Marketing, Content Marketing, customer driven experiences, brand building and business development.
Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.