Meeting Archive:
5 Secrets to Building Your Marketing Automation Machine

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Meeting Description:
With over half of B2B companies now using marketing automation, it's become mission-critical for marketing teams to adopt and implement automation. But getting started can be intimidating (and complicated). Join us to unlock the 5 secrets to building a well-oiled marketing automation machine. With a little preparation, you’ll see results right away.
 
Our crash course will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
 
Key Takeaways:
  • The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimizing and maximizing results with metrics that matter
Category: Strategy
Details
Date: Tue, Jan 31, 2017
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Linda West, Sr. Director of Marketing Services & Operations, Act-On Software
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Linda West is Sr. Director, Marketing Services & Operations at Act-On Software. In her role at Act-On, Linda oversees content creation, content activation via digital channels, and the architecture of the Act-On marketing technology stack. 
 
Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for clients across the globe. Linda has also worked for some of the world's largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation, and leveraging the latest marketing technologies to improve results.
 

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