Meeting Archive:
Face the F Word: How to Understand and Fight Fraud

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

 

 

Meeting Description:
Fraud can have a huge impact on business — causing you potential missed revenue, tarnished relationships and lost opportunities to attract the right users. Add to that the lost time you spend sifting through the mess. 
 
If you’re struggling with fraud, you’re not the only one. Everyone in mobile marketing is wrestling with figuring out just how legitimate their click traffic is. “Fraud” is the word on the tip of every growth marketer's tongue. 
 
In TUNE’s upcoming FREE webinar, we’ll break down how marketers, agencies and networks are detecting fraud. Plus, we’ll look at the impact fraud can have and what actions you can take to fight it.
 
They say the best way to fight an enemy is to get to know them first. 
 
Key Takeaways:
 
  • Understand the different types of fraud and low-quality traffic
  • Learn the impact fraud has on the entire ecosystem, with differing perspectives from marketers, ad networks and agencies
  • Find out each of these parties deal with identifying and minimizing fraud
  • See how fraud and traffic quality changed in the past 18 months and know what to expect in the future
Category: Strategy
Details
Date: Wed, May 24, 2017
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Jim Tommaney, Enterprise Data Architect, TUNE
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Jim Tommaney serves as enterprise data architect for TUNE, helping teams deliver data analytics at scale. Focus efforts include the Marketing Intelligence tool for advanced analytics and Fraud Recommendation Engine designed to identify fraud at granular levels.
 
He was previously CTO at InfiniDB, an open source columnar database delivering high-performance analytic capabilities to a variety of industries including ad-tech, genomics, telecom, gaming, and retail. 
 
Jim holds a Masters in Management Information Systems from the University of Texas at Dallas and has given presentations at OSCON, Hadoop Summit, Strata, and MySQL conferences.

Oliver Mills, Mobile Marketing Manager, Hotels.com
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Olly is the Mobile Marketing Manager for the Hotels.com brand, with an operational focus across mobile apps and web. Mobile is one of the leading pillars within the Hotels.com business, so Olly has a global remit, providing support for all mobile marketing initiatives.
 
Leading the Hotels.com app attribution and tracking, Olly works closely with TUNE to provide the best seamless experience for the app’s users. Part of a fast growing mobile team since 2012, Olly is positioned between product and marketing, giving him a bird’s-eye view of all the exciting innovations happening in the Hotels.com mobile channel.

Clément Névoret, Director of Business Operations, AppLift
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As one of the first employees of AppLift back in 2012, Clément has grown within various roles in project management, data analysis and operations that helped scale the company to where it is now. Currently, he is the director of business operations at AppLift. As AppLift’s in-house fraud expert, his responsibilities are to coordinate the company’s initiatives and efforts on fraud detection and prevention. 
 
Clément holds an MSc in Management from ESSEC Business School in Paris and also attended Chicago Booth School of Business. Prior to AppLift, he worked in finance and later as an entrepreneur, building a company that helped other entrepreneurs on strategic projects. 
 

Ashleigh Rankin, Head of Media Operations, Fetch
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Ashleigh is the Head of Media Operations at Fetch and is based in SF.  She oversees the creation of consistent processes for the account management team, defining best practices around vendor evaluation, UA strategy, optimization strategies and setting up effective knowledge sharing within the agency.
 
Ashleigh joined Fetch in 2012 from Microsoft Dublin where she was Business Analyst for Global Partner Services. She became the 3rd US employee for Fetch, and has played a key role in the success of Fetch’s biggest global clients (Hotels.com, Supercell, Uber, and Stubhub) and the business overall. She has worked on defining the initial processes in Fetch US from vetting partners to setting up reporting mechanisms and building testing strategies.

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